Disentangle from your Darlings —

Early Company Validation and
Brand Design for Australian Startups.

I help founders separate vision from bias, then alchemise customer, product, and market assumptions into user-validated insights, strategies, and a visual brand identity.
— Powered by hands-on founder experience and design expertise.

Build a product users will love - the first time.

OUR SERVICES

70% of startup failures are attributed to founders influenced by emotional attachment rather than data-driven strategies.

Source: Noam Wasserman, The Founder’s Dilemmas

Risk Management for Early Stage Startups

De-Risk Your Vision

A MVP that Meets Market and Customers Need

Differentiate - For Real

A Brand is Art, and it is also a Roof.

Our Mission

Build everything people love.

How we achieve this

We get to know you.

Your hypothesis, goals and your company. I do this in a half day session over zoom, or if located in Sydney face to face.

Together we create a staged plan for your strategy and brand deliverables, and onboard you to our client tools.

01

We get to know your users.

Defining key user segments, design exploratory interview frameworks and extract user insights to validate (or invalidate) founder hypotheses.

02

Competitive Analysis - Success, Failure and Trend Forecasting

Take a look into competitor brand and product, from it, make recommendations to differentiate, replicate and hold. Later, we use these insights for brand building and MVP prototyping.

03

Identify First Believer Profile, what they'll pay and how to distribute.

Conducting an in-depth analysis to identify your first believer profile, understanding what they value, what they'll pay, and how they engage with similar products. From this, we craft a distribution strategy tailored to attract and convert these early adopters.

This foundational work informs your pricing model and distribution recommendations.

04

Build an MVP Roadmap with solidity.

I dive deep into your users core values, needs and market trends, building an MVP roadmap that prioritise features to align with validated market and user needs.

05

Brand building and ongoing support for individuals and teams.

Craft a compelling visual and voice presence for your brand from the foundations uncovered through user-validated strategy.

From this foundation, we provide ongoing support to individuals and teams, ensuring consistent growth through strategic guidance, brand evolution, and adaptive solutions. This continuous partnership fuels long-term success through partnership.

06

Client Testimonials

"Working with Mackenzie has been transformative for our startup. Her expertise in crafting compelling pitch decks and refining our business narrative has been invaluable.    What sets her apart is her practical approach to building strong foundations - she helped us deeply understand our niche market and develop effective customer communication strategies. Her experience as a founder herself shows in every interaction. She guided us through a structured validation process and MVP feedback stages. It saves energy as a founder having someone who has DONE IT BEFORE.”

— Gemma C., Founder GroundZer0

Disentangle from your Darlings — Early Company Validation and Brand Design for Australian Startups.